INFORMATION ON MASTER’S THESIS

1. Full name: Nguyen Thi Huong Giang 2. Sex: Female. 3. Date of birth: 08 June, 1979 4. Place of birth: Hanoi 5. Admission decision number: 1528/QD- XHNV-KH&SDH dated 14 October 2009 of the Rector of University of Social Sciences and Humanities, Hanoi National University. 6. Changes in academic process: N/A 7. Official thesis title: The method of advertising on Advertising pages of Tuoi Tre Tp. HCM newspaper under the point of view of Vietnamese Culture 8. Major: Journalism 9. Code: 60 32 01.. 10. Supervisors: Prof. Dr. Nguyen Thi Minh Thai – Faculty of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University. 11. Summary of the findings of the thesis: Through analysing the print advertisements belonging to Tuoi Tre Tp. HCM newspaper during 2012, the thesis has got these below results: - The thesis has brought out the role of Vietnam Journalism as well as the printing press like a platform of Vietnamese Cultural. Strengthening that advertising is a cultural product. That is the reason why the advertising culture is not only a very important matter with every companies and firms which having advertisment on demand but also is the requirements of the press agency. In the Vietnamese printing press system, Tuoi Tre Tp. HCM is one of the most leading brand with the rich of information and the attractiveness on advertising pages. - The thesis has also pointed out the cultural beauty of advertisements through researching and analysing the value of advertising creativeness of Tuoi Tre Tp. HCM advertising pages. From this basis, the thesis affirms the value of advertisments and the contribution advertising culture of Tuoi Tre Tp. HCM newspaper for Vietnamese printing press system. That means the advertisements also can help firms and companies to introduce their brands and products to customers and to build feeling in customers’ mind. In the opposite direction, the audiences can received a large and diversified of information volume about all fields of life which they search on Tuoi Tre Tp. HCM advertising pages. - The thesis has put forward some criteria for building a standard cultural model such as the advertising model of Tuoi Tre Tp. HCM newspaper. This model will be included some standards which bringing benefit to firms as well as printing press agency. Base on these standards, printing press agency can build an advertising system with high cultural values that fit with level and mentality of Vietnamese audiences. These standards also will be meet every firms’ advertising requirements. It is hoped that can lead to advertising field of Vietnam will have more opportunities to raise up and strengthern in the development index of future modern Vietnamese printing press period. 12. Practical applicability, if any: The thesis is helpful for students who desire to learn about the advertising and communication field, especially for who want to know how to create advertising ideas. 13. Further research directions, if any: The Art of Advertising through the point of view of Vietnamese Culture. 14. Thesis-related publications: N/A